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Alt 09 Nisan 2018, 11:24
 
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Üyelik tarihi: 09 Ocak 2018
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Standart Google Settles Lawsuit Alleging it Unfairly Kept AdSense Earnings

Google has settled a lawsuit alleging it unfairly kept AdSense earnings belonging to publishers whose accounts were closed due to suspicious activities. The case, at the time of settlement, focused on Google’s practice of withholding 100% of a banned publisher’s unpaid earnings, including earnings that were not a result of suspicious activities. Google denies wrongdoing.
History of the Lawsuit Against Google
The lawsuit was filed almost four years ago in May 2014 by a company known as Free Range Content. It was preceded by an anonymous whistle blower allegations that alleged Google had an internal policy to wait until the end of the payment period before banning publishers experiencing invalid activity.
The anonymous posting alleged that the reason for waiting was in order for Google to keep 100% of the publisher’s earnings, including the earnings from valid clicks. Google engineer Matt Cutts debunked the claims made by the anonymous whistle blower, pointing out inconsistencies that seemed to indicate that the whistle blower was not an actual Google employee.
The lawsuit went back and forth for a couple years, with the plaintiffs suffering some setbacks but eventually their lawsuit was allowed to proceed on the accusation that Google was unfairly keeping revenues earned from valid clicks instead of paying them out to the publishers who had their AdSense accounts closed.
Why Did Google Settle?
Google (which had revenue of over $32 billion dollars in the fourth quarter of 2018) stated that the cost of litigation was too expensive. The official statement cited that fighting the lawsuit “would be burdensome and expensive.” The agreement calls for Google to pay $11 million dollars.

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